Maurice Lacroix mens watch began being crafted in 1975 in Switzerland using Swiss techniques to create exquisite hand crafted watches. Maurice Lacroix is a brand name that was given to the company when it was started for marketing purposes; it is not an actual person.
Specialty stores in around 45 countries stock the watches, as they are rare and are usually purchased by exclusive buyers only. They watches are created using Swiss manufacturing techniques and are one of the only watch making companies which still produce watches using these techniques. They are hard to find online due to the exclusivity of the watch.
The watches are made with an amazing attention to detail by watchmakers who work in independent workshops to ensure the pieces are created with the intricacies that the brand is known for. There are very few watch makers who still create their watches by hand; this technique explains the reasoning for the high price of the piece.
The collections of the watches include Les Classiques, Divina which are a specialist created female collection, and the well known Masterpiece Collection. Some styles have been discontinued due to low popularity.
In the Masterpiece collection, these watches have become the most popular pieces of the company. They are known for their outstanding features such as having a sapphire cased back, an hour regulator and the well known grand date display. After a watch has been created it will undertake a very stringent testing process to ensure that it will be the best watch that a customer will ever purchase and that they are extremely happy with their investment.
Watches that are in the Mens line include the Masterpiece Masterchrono Automatic with a black dial and hands in a silver tone. The subdials of the watch are in times of 60 seconds, 30 minutes and 12 hour times. 26 jewels are located in the watch along with alligator materials used in the band. The watches promote masculinity to them along with being a fashionable piece to wear.
The Divina womens watch collection features hand crafted pieces which contain the features known to Lacroix watches along with being a fashionable item for any woman to wear. The features include the high quality materials used to create the piece along with jewels used in all Lacroix watches. The aim of the womens line is to provide women with a beautiful watch that will give them an air of confidence.
The watches are promoted by high profile celebrities who will wear them respectfully and ensure that the piece is worn with pride. These celebrities include professional tennis player Roger Federer and professional golfer Justin Rose.
No effort will be spared to ensure that the Maurice Lacroix Watches will continue to create man’s watch for exclusive customers, in a fashionable manner and to be part of their everyday life. An owner will feel like they stand out from the crowd when they wear their Maurice Lacroix watches.